Product range

Packaging for a range of related products. One lead design, then artwork for every flavor or variant.

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Five overlapping Real Ketones jars against a folded navy and raspberry paper set.

Good for

  1. New flavors or strengths need to fit the range.

  2. The products have started to look unrelated.

  3. The packs look so similar that the differences are easy to miss.

Timing and terms

Added SKUs

This covers three SKUs in the same packaging format and size. A SKU is one flavor, strength or product in one size and one language. Additional SKUs are priced in your proposal, and every SKU and format is listed there before we start.

Timing

About 25 business days from kickoff to print-ready files for three SKUs, plus roughly one business day for each additional SKU. This assumes final copy and dielines at kickoff, and combined feedback within two business days of each review.

Concepts

Two concepts for the lead SKU, each shown next to a preview of the range so you can see how it works across products.

Review rounds

Two rounds of revisions on the lead design, then one combined round on the rest of the range.

Extras

An extra review round on the lead design, a new size of an approved SKU, a second format for the range (such as a carton for a jar line), or changes to approved artwork. Each is priced in your proposal or quoted before the extra work starts.

Not included

Unrelated products that need their own lead design, ranges over 12 SKUs (quoted in phases), new identity work and copywriting. Each is quoted before any work starts. We do not provide legal or regulatory review. That stays with your team.

What’s included

  • Three SKUs, a lead SKU plus two variants, in one packaging format and size.
  • Two lead-SKU concepts, each shown with a preview of the range.
  • A plan for the variants: what stays fixed and what changes by SKU (color, flavor or strength coding, layout, facts panel template).
  • Print-ready artwork for every SKU named in the proposal, set to your dielines, after an internal preflight check.
  • One front render of each SKU on white, plus one group render of the range, on stock containers.
  • Range notes, two to four pages: rules for adding the next SKU, color and type specs, file structure.
  • One 30-minute call with your printer or co-packer before final artwork, and one round of comments on the printer's proofs for the range.

What we need from you

  • The complete SKU list, sizes, formats and planned variants.
  • Approved product-specific copy, claims, barcodes and required information.
  • Current supplier templates and existing brand assets.

Who handles what

  • Face Value

    Design the lead product and apply that design to the rest of the range.

  • Your team

    Confirm the SKU list and approve the lead design before we apply it to the range. Approve the final artwork before it goes to print, and sign off the printer's proofs.

  • Changes

    New SKUs, languages or formats are assessed and quoted before extra work begins.

Questions

What counts as one SKU?

One product, flavor or strength, in one size and language. This starts with three SKUs in the same packaging format and size.

What happens when we add another flavor?

We check its copy and design requirements, then add it to the proposal or quote it as a later update.

Can the range include both jars and cartons?

Yes, with both formats in the proposal. This covers one format, so a second format is priced as its own line.

Can you keep the parts of our packaging that already work?

Yes. Show us the current range and tell us what customers recognize. We can build the new design around those elements.

Does the fee include print production?

No. Printing and manufacturing are separate. The design fee includes artwork, a call with the printer or co-packer, and one round of comments on the printer’s proofs.

Related work

Related reading

Tell us about your project

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