JYM Supplement Science
Project overview
JYM wanted a stronger ecommerce presence and a brand that fit its audience of high-performance weightlifters. The packaging needed to communicate the formulas, key ingredients and flavor choices across a full lineup for retail and online sales.
We worked on the branding and packaging redesign, giving that information a consistent order across the range so each formula is easier to find.
- Sector
- Sports nutrition
- Work
- Branding and packaging redesign
- Engagement
- 2016–2019
Label layout
The packaging had to communicate formulas, key ingredients and flavors across several product lines. The design gives those different kinds of information distinct places, so they do not all compete at the same level.
The JYM mark anchors the label and the formula description identifies the product. Ingredient amounts are grouped together, while a dedicated flavor area sits lower on the pack. That order lets you read the brand first, then the product, then the flavor.
Across the range
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Shared layout
The dark packaging and repeated layout connect Pre JYM, Post JYM and Pro JYM as one family.
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Product details
Each label keeps its own product name, formula description and ingredient amounts within that shared structure.
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Flavor
A distinct flavor area makes another choice visible without changing the order of the whole label.
Since then
JYM has refined its look since this work. The core brand remains, and the original design is still recognizable beneath those changes.
Is your product range getting harder to follow?
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