Morinda Bioactives
Project overview
Morinda was a direct-sales company looking to enter retail. It needed a more science-led look across Morinda Bioactives and its sub-brands.
We created the Morinda Bioactives branding and developed an integrated campaign, with packaging as a central part of the work.
- Sector
- Health and wellness
- Work
- Brand identity and packaging
Parent brand and sub-brands
The brief covered the Morinda Bioactives parent brand and its sub-brands. So the identity had to work across several product families.
The Thrive range shows how that looks on the packaging. Every bottle is white, with the same quiet typography and molecular artwork. Colored accents and large product names tell the variants apart.
The Thrive range
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Same bottle
Repeated bottle shapes and label positions make the products read as a related range.
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Color accents
Green, red, blue, purple and orange accents separate the variants while the overall presentation stays consistent.
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Molecular artwork
The molecular artwork and restrained presentation bring the wider Morinda Bioactives identity onto the pack.
Beyond the packaging
The same branding was used in print, online and in physical spaces. Packaging was one part of that.
Bringing a broader range under one brand?
Packaging for a range of related products. One lead design, then artwork for every flavor or variant.
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