Real Ketones
Project overview
Real Ketones was looking to enter major US retailers. It needed a brand that could work on a shelf and online, with packaging that held the range together as different products joined the lineup.
We created the brand identity and packaging, then carried it into the materials supporting the launch and sale of the products.
- Sector
- Supplements
- Work
- Brand identity and packaging
Label structure
The range needed to be recognizable as Real Ketones before a customer read the individual product. We used a navy base, a shared wordmark and the same angled panel structure to hold the family together.
Within that structure, each product gets its own color and name. The layout repeats on every product, and the colored panels show which one it is. That gives a new addition a place in the range without starting the design again.
The full label
The archived flat artwork shows how the front-panel identity continues around the package. The brand and product panels are the largest. Supporting copy, directions and the facts panel each have their own area.
The unwrapped label shows that. The same design runs from the front of the jar to the information a customer reads after picking it up.
Since then
Real Ketones still uses the brand identity we created. The packaging shown here is part of that original work.
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